Showing posts with label retro housewife. Show all posts
Showing posts with label retro housewife. Show all posts

Monday, March 3, 2014

Best Retro Kitchen Finds on Etsy - Atomic Age Decor

Home may be where the heart is but you'll always find them 
... in the kitchen at parties. The 1950s - when America was driven
to make life faster, easier and brighter.


Here's a collection of 10 essential Must-Have Items for an authentically
Atomic Age Kitchen.



Kitchen Basics for the Retro Lover




 Washing Up is a Must






Protect yourself













Drain Issues - No worries.






Keeping things tidy






The Classic Chrome Dinette Set







The Power of Pyrex

We can thank Bessie Littleton for her tenacity in pursuing
a more durable option for cooking and baking. 1915 - Introducing
Pyrex. By 1919 more than 4 1/2 million pieces of Pyrex
Bakeware had been sold in America.






Introducing Tupperware: Waste Not, Want Not

The Age of Plastics - Invented by Earl Tupper who convinced his
employer Dupont to sell him polyethylene slag. Enter
Brownie Weiss who worked for a company called 
Party Plan. She saw the potential to sell the product
in homes. And voila - The Tupperware party was born.






Television meets Salt and Pepper Shaker

Between 1949 and 1969 the number of households in America
with a television set rose from 1 million to 44 million.
Now, that's serious stuff.






Kitchen Magic 







Pyrex Bottle

But the Milk Bottle needed to say Goodbye.






Try to Keep Cool Under Pressure













Friday, February 28, 2014

Atomic Age Advertising - Appliance Department

Mid Century America making life faster and easier at every turn.


Introducing Advertising's Cold War


I recently had to go and purchase a new stove and fridge. 
Not the most exciting way to spend your day. It occurred to me that
this is probably why Advertisers spun the illustrations and rhetoric
for household appliance ads with such flare.

One thing's for sure. They don't advertise like they used to. 


Check out these appliance ads in my collection.








Opening Her Eyes








Sell. Sell. Sell.




Homemaker Horror

















All's Well that Ends Well









Tuesday, January 28, 2014

ATOMIC AGE ADVERTISING - Keeping Laundry Clean in 1950s America

Keeping America Clean


There's no getting around it - Atomic Age Advertising is over-the-top - exaggerated, bombastic and loud. And, that's why we love it. America during its finest period of unadulterated idealism.

Some of the priorities - a gas-guzzling beauty on wheels, all mod cons and a house that's spic and span. And what do the ad pitches for virtually every product share? The colourful boasting of speed, greater efficiency and brighter results.

Some of the greatest bragging rights belong to household cleaners. Witness the ecstasy, the shock and the endless joy that Tide, Oxydol, Spic and Span, Cheer, Duz and SOS deliver to the consumer ...

And we all know who that is ... the iconic 1950's Hausfrau. The very picture of happiness. Window into the '50's mindset here.

Because ... Clean = Good = Decent = Healthy = Respectable = Happiness

So, what to do in 50's America? Heck - make it easier for the woman doing all that dreary housework and while you're at it - convince her that it's actually fun.

Vintage Detergent Ads are becoming some of the most collectible print ads - known for their vibrancy, their hyperbole and their ... good clean fun.

To collect more original vintage ads, drop by ACME Vintage Limited.




Here comes the spin ...




Laundry Days






The war's over and now we've got Seismotite





Serious Stuff - Laundry



Felso - not named to last






The Agony and The Ecstasy

Oxydol - born in 1914. In the 1930s, Oxydol was the sponsor
of the Ma Perkins radio show. Yup, the first Soap Opera.





"You're about to see an accident happen ..."

To watch a great OXYDOL Commercial click here




DUZ - Because it duz.






"My husband, Bob's, shirt looks cleaner but it's
got a deeper kind of dirt. Body dirt - the dirt
that digs inside clothes."

DASH works on body dirt. Watch commercial here.



Soilax





Rinso defies Gravity and Dirt




Dooby



Promises of better days to come ... 





More TIDE - You never had it so clean!









Nothing short of a Miracle












Next week ... Cleaner Surfaces