Keeping America Clean
Some of the priorities - a gas-guzzling beauty on wheels, all mod cons and a house that's spic and span. And what do the ad pitches for virtually every product share? The colourful boasting of speed, greater efficiency and brighter results.
Some of the greatest bragging rights belong to household cleaners. Witness the ecstasy, the shock and the endless joy that Tide, Oxydol, Spic and Span, Cheer, Duz and SOS deliver to the consumer ...
And we all know who that is ... the iconic 1950's Hausfrau. The very picture of happiness. Window into the '50's mindset here.
Because ... Clean = Good = Decent = Healthy = Respectable = Happiness
So, what to do in 50's America? Heck - make it easier for the woman doing all that dreary housework and while you're at it - convince her that it's actually fun.
Vintage Detergent Ads are becoming some of the most collectible print ads - known for their vibrancy, their hyperbole and their ... good clean fun.
To collect more original vintage ads, drop by ACME Vintage Limited.
Here comes the spin ...